Determination of strategic communication platform for the brand. Workshops that start with examining existing research and are enriched with the support of qualitative projective techniques with the staff of the institution.

Choice based/Adaptive – What and how much affects your consumer's purchasing preference in your category. Brand, price, product features are more effective in this preference. With “Adaptive conjoint” we answer this question for the broadest feature set and with the most precision.

Besides your brand, your organization also has goals. This method, which we have developed to measure the perception of your institution in the eyes of your stakeholders, is based on the balance of 7 pillars that make up the basic corporate characteristics, regardless of the category.

If your brand is your most important value, it is the most important part of your job to understand the emotional and performance characteristics that make up it, to compare it with your category and your competitors, to know which features you need to focus on to increase the image, with this method, we enable you to see your brand through the eyes of your target audience.

Our method uses qualitative and quantitative methods together with our "Eye-tracking" system in design evaluation studies such as concept, packaging, shelf, advertisement, and website. It combines real consumer assessments “beyond what they say” with deep insights, providing quick and flexible results.

What and how much affects your consumer's purchasing preference in your category. Brand, price, and product features are more effective in this preference. Which product features will enable the consumer to buy your product? We provide feature sequencing using the “MaxDiff” approach where the easy application in the field is crucial.

Our method to gain depth in medical research and to look at it from a different perspective with a patient-oriented ethnographic study.

If your goal is to sell more products, you need to have a very good understanding of the groups that buy, continue to buy, and have the potential to buy your product. In doing so, we identify opportunities and risks for your brand and present you with innovation opportunities in your category.

Our integrated performance management system measures point-of-sale performance and customer satisfaction through experience through shadow customer and dealer-based customer conversations. Results are shared with all interested parties in a hierarchical distribution via scorecards.

If your price is above what your target consumer is willing to pay, you are already in serious trouble. What if it is below and you are not aware of it… Our method, which aims to determine your optimum price in comparison with competitors, helps you understand your consumer's perception of value that differs during the crisis..

With this method, we measure the physical benefit and emotional closeness you provide to your customers and employees together and define how to find true love.

We define the steps you will take to increase the satisfaction of your customers and employees, and we help you find the most suitable solution for your company with the support of a simulator.